The growth race · Ad revenue 2020–2025
Reels
TikTok
Linear TV
Reels crossed TikTok's revenue in 2024. Linear TV at $55B remains ahead — but the gap is closing fast.
Bigger than you think · Annual revenue ($B)
Reels generates more revenue than the entire global recorded music industry.
Bigger than countries · Reels vs national GDP
Reels' $50B run rate exceeds the entire GDP of:
A single video feature generates more economic output than entire nations.
Iceland — 400,000 people, an entire national economy — generates less than one video feature inside Meta's apps.
Source: IMF World Economic Outlook Apr 2026 · World Bank 2024
The clock · What Reels earns while you watch
Per second
$1,585
every second, 24/7
Per minute
$95,129
while you scroll
Per hour
$5.7M
while you sleep
Per day
$137M
every single day
Reels revenue since you opened this page
$0
In the time it takes to watch one 30-second Reel, Meta earns $47,565 from Reels ads globally.
Revenue milestones
Aug 2020
Launch — $0 revenue
Oct 2022
First milestone — $3B run rate
Jul 2023
9 months later — $10B · 3.3× growth
Q3 2025
27 months later — $50B · 5× growth
Key metrics · Q3 2025
% of IG time (US)
50%
majority of Instagram time
% of IG ads on Reels
50%+
up from 19% in Q3 2024
Daily plays
200B
billion per day globally
Marketers using IG ads
79%
of all digital marketers